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209: Marketing


Welcome to a shared space for representatives and managers of state corridors to exchange best practices and information.  If you have examples or resources to share, please email links or files to Shayne Gill​.  Please refer to our list of representatives for state supported corridors for other colleagues you can contact.​

State Initiatives

New York

New York By Rail: Your Amtrak Travel Guide to Destinations from New York City to Vermont and Canada

​This guide contains various current and historical articles about passenger rail service in NY State as well as the Empire State's many recreational and historical sights and events. View the 2017 edition​.


Publication Distributed Across Three Routes

OnTrak Magazine is placed in the seatbacks of the Amtrak Cascades service and in stations.  Amtrak has also been placing the magazine on the Coast Starlight and the Empire Buil​der routes.  View the Winter 2015 issue.​  



WSDOT Launches New Amtrak Cascades Website

This site went live July 15, 2014, addressing the growing number of train passengers who purchase tickets online and use mobile devices.  WSDOT re-wrote content, re-organized the site structure, simplified the code, added new code, and updated the look and feel of the site.

The new website automatically changes the size of the page and the way the content is served up, based on the device accessing the page (including phones and tablets). Passengers are able to buy tickets online without having to switch to another site.  The updated terminology coded into the pages allows the site to be found easier by web search engines, which means it pops up higher on potential customers’ web search results lists to encourage ticket sales.  Visit the site.

WSDOT/Amtrak Cascades Partners with McMenamins Pubs and Hotels 

During March and April 2015, Amtrak Cascades is listed on 30,000 table top cards in 52 pubs and on thousands of posters, in addition to a web presence.  Visit the Amtrak Cascades partnership page on the McMenamins website.​


Sales & Marketing Presentation, March 2015 - Deb Sanderson

Marketing & Advertising Update, November 2015

Sales Distribution and Customer Service, November 2015